Study: 95% of Green-Marketed Products Utilize Misleading Claims

EcoHome article:

 

In the 2010 edition of its “Sins of Greenwashing” report, environmental marketing company Terrachoice found some form of greenwashing in more than 95% of consumer products labeled as “green.”  Greenwashing is the deceptive use of green PR or green marketing in order to promote a misleading perception that a company's policies or products (such as goods or services) are environmentally friendly.  The construction sector by itself fared only slightly better, with greenwashing evidence in close to 94% of eco-marketed products.

On a positive note, that 95% is an improvement over last year, in which only 2% of studied products were free of greenwashing (and only 1% in 2007).The study examined close to 5,300 home and family care products, including building and construction, toys, office, housewares, and health and beauty.  Read the rest of the article at ecohomemagazine.com