A couple of weeks ago Ralph Lauren opened a new store on Madison Ave in New York. As part of the ribbon cutting ceremonies the famed designer employed a series of high intensity HD projectors powered by lasers (either that or technology from extra terrestrials) to broadcast a fanciful multimedia advertisement onto the new store front. From mystical lights swirling in and out of windows lighting the store as it goes to designer handbags floating in mid-air to building facades exploding open with Polo players in a heated game balanced on the balconies of the store, this truly impressive display will have you “oohing” and aahing” the entire 7 minutes. Ralph Lauren calls it the world’s first 4D experience… we just call it “Freakin’ Sweet!”
We're not even going to venture a guess as to the exact dollars and cents Mr. Lauren had to pay to bring this spectacle to life but Kudos to the team who did. We’ve never seen anything even remotely close. Our one disappointment is that this one time event was able to be seen by so few. Nevertheless, even from the glow of computer monitor the feat is pretty impressive. Check it out.
The Official Ralph Lauren 4D Experience - New York from Ralph Lauren on Vimeo.
Then check out some of the behind the scenes footage on how they made it happen. It’s well worth a look.
The Official Ralph Lauren 4D Experience – Behind The Scenes from Ralph Lauren on Vimeo.
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